Several times a year we do a pilgrimage to New York, inhale inspiration and see first hand what the East Coast florists are getting jazzed about. At 5.00 a.m. the Floral District is hopping, you can almost smell the pencils being sharpened as deals are done, money trades hands and sales finalized with a subtle nod. It's cold to the bone and damp beyond belief.
Buyers hustle between their preferred wholesalers getting the best of what's on offer. There is a buzz in the air and it's not from the bees!
Walking through this slim stretch of New York, I never get tired of the sight of all the blooms, the mayhem, the fragrances - all fighting for attention. I am in awe while at the same time getting slightly agitated; so many varieties, so many possibilities!
I think sometimes it is easy to stay with what's familiar. It's safe. It works. But over the next three months we will be implementing significant changes to Petals and the timing of this trip could not be better: We have a responsibility to create bold work, take chances, offer impeccable service, be innovative, be different. We owe it to ourselves and, as importantly, our clients deserve it... Thank you for your loyalty over the years.
Despite how much she does not like the cold, Amanda managed to capture everything. Enjoy!
What are these crazy things?!!!
Hyacinth and Tulips
Poppies are coming into season now. These gorgeous blooms came in from Italy.
Hydrangea: fresh and dried
Poppies and Ranunculus
Anemones
Kangaroo Paw
Fiddlehead
Cabbage roses
And thousands of tulips
Sunflowers and tulips
Waxflower
Roses
Sweet Pea
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